Marketing Certificate

Marketing emphasizes competitive advantages of companies and examines the inter-relationships that exist among their customers, the competition, and company resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.

In the Marketing Certificate Program, students complete marketing courses followed by practical courses in sales and sales management, marketing management and small business management.

CAREER OPPORTUNITIES
The Marketing Certificate provides students with a thorough grounding in marketing. It is designed for students with business experience and for those who have earned a diploma or degree in another subject and wish to pursue or further their business careers. It is also designed for those who do not have prior knowledge of marketing concepts and process. The Certificate provides students and graduates from programs such as computer information systems, engineering, fashion design, graphics, accounting, interior design, horticulture, public relations, and arts and science with job-ready business and marketing skills.

Before starting the marketing courses, students need to take Office Administration Level I, QuickBooks and Simply Accounting.

COM 303 Introductions to Web Design

In this course, students will learn the basics of designing and developing a web site. We'll take a look at design issues specific to web-based presentations, learn web page layout, effective navigation and delve into the design process. We examine some of the how-to's, in's, out's and pitfalls of using graphics, color and fonts on web pages as well as working with tables and CSS. Some site management techniques are covered, accessibility issues and working with domains and clients discussed.

MRKT 1199
Introduction to Marketing
Students will learn the fundamentals of marketing and explore the relationships between companies, their customers and their competition. They will examine concepts that are integral to the field of marketing including marketing environment, customer behaviour, marketing research, product analysis, distribution, pricing strategies and promotion. They apply these concepts in solving marketing problems.

MRKT 2111
Marketing Online
Students will learn the techniques and principles of marketing in the rapidly changing online environment. They will study topics such as planning and designing effective Web sites, challenges and strategies for reaching customers, and how e-commerce works in the business environment today.

BUS 222

Business Ethics

An analysis of ethical issues arising in contemporary business life. Sample topics include: fair and unfair competition; responsibilities towards employees, society and the environment; honesty and integrity in business; the moral status of corporations.

MRKT 2333
Marketing Management
Participants learn to combine fundamental marketing concepts with proven organizational management practices. Particular attention is focused on the planning process, innovation and product development, and managerial control. This material is approached using lectures, case studies, and a computer simulation.

MRKT 2360
Selling and Sales Management
This course commences with the theory and skills of professional selling and leads to a practical selling project. The sales management function is examined in depth.

MRKT 2401
Advertising
This course introduces the field of contemporary advertising and promotion in Canada. The client/agency relationship is analyzed and the current theory and practice of developing an overall communications program is examined. Students work in teams on a project to develop an advertising proposal for a local marketing organization.

MRKT 2421
Retail Management
Students will learn retail merchandising and management concepts including relationship retailing, retail operations for small firms, non store based and non-traditional retailing, integrating and controlling retail strategy, they will also apply these concepts in an actual retail situation.

1118 Saint-Catherine West #403
Montreal,Quebec,H3B 1H5
CANADA

Phone: 514-868-6262, 514-994-7976
Fax: 514-868-0869
E-mail: info@collegecanada.com Apply Online