{"id":320,"date":"2023-04-02T14:46:40","date_gmt":"2023-04-02T14:46:40","guid":{"rendered":"https:\/\/www.ccdep.ca\/cc\/digital-marketing\/"},"modified":"2024-04-29T18:38:42","modified_gmt":"2024-04-29T18:38:42","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/www.collegecanada.com\/fr\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"

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Les strat\u00e9gies, outils et techniques utilis\u00e9s pour promouvoir
et faire la publicit\u00e9 de produits ou de services en ligne via
divers canaux num\u00e9riques et sites Web.<\/p>\n

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MARKETING NUM\u00c9RIQUE<\/h2>\n

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NWY.20<\/h1>\n

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Ce programme enseigne aux \u00e9tudiants comment utiliser les canaux de marketing num\u00e9rique pour promouvoir des produits et des services et renforcer la notori\u00e9t\u00e9 de la marque. Les \u00e9tudiants apprennent \u00e0 d\u00e9velopper et mettre en \u0153uvre des strat\u00e9gies de marketing num\u00e9rique en utilisant des outils tels que l’optimisation des moteurs de recherche (SEO), le marketing des m\u00e9dias sociaux, le marketing par e-mail, le marketing de contenu et la publicit\u00e9 au paiement par clic.<\/p>\n

Le programme couvre des sujets tels que la recherche de march\u00e9, les analyses, l’optimisation de la conversion et les mesures du marketing num\u00e9rique, et comprend des exp\u00e9riences pratiques telles que des stages, des projets et le d\u00e9veloppement de portfolios.<\/p>\n

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<\/div>\n
\n\n\n\n\n\n\n\n\n\n\n
Code du programme<\/td>\nNWY.20<\/td>\n<\/tr>\n
Type de dipl\u00f4me<\/td>\nAttestation d\u2019\u00e9tudes coll\u00e9giales (AEC)<\/td>\n<\/tr>\n
Famille de programme<\/td>\n500 \u2013 Techniques artistiques<\/td>\n<\/tr>\n
Unit\u00e9s \u00e0 compl\u00e9ter pour l\u2019obtention du dipl\u00f4me<\/td>\n41.66<\/td>\n<\/tr>\n
Dur\u00e9e totale<\/td>\n5 sessions<\/td>\n<\/tr>\n
Dur\u00e9e totale de la formation<\/td>\n1305 heures<\/td>\n<\/tr>\n
Nombre de stages<\/td>\n1<\/td>\n<\/tr>\n
Dur\u00e9e du stage<\/td>\n285 heures<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\n

 <\/p>\n

<\/b><\/h4>\n

Les particularit\u00e9s de ce programme:<\/b><\/h4>\n