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AEC – Digital Marketing

Course Specifications

  • Code of the program NWY.20
  • In effect since July 2020
  • Number of classes 16 (1020 hours)
  • Number of internships 1 (285 hours)

Following the achievement of the objectives set within the program framework and upon the completion of all courses, including the internship, the student will obtain an Attestation of Collegial Studies (AEC) recognized by the Ministère de l’Éducation et de l’Enseignement supérieur du Québec.

International students are eligible for post graduate working visa.

PROGRAM DESCRIPTION

Leading to an Attestation of College Studies (AEC),this program aims to equip students so that they can properly perform tasks such as:

  • coordination & integration of multimedia content on various digital platforms;
  • management of public relations on social media;
  • business development and online marketing strategies;

The skills have been adequately selected to reflect the demands and expectations of employers. Graduates will therefore be able to perform the tasks required in the workplace. In addition, the program follows a logical learning curve starting from basic theoretical notions while progressing towards practical applications, including

Canada College’s Digital Marketing program has set for objectives to:

  • train technicians specialized in Internet communication and Web community management;
  • train technicians capable of improvinga company image & visibility on the Internet as well as improving its digital recognition (e-recognition);
  • train technicians able to use various softwarebenefiting to the distribution of multiplatform digital content.

Upon the successful completion of the study program,these technicians will be ableto use digital marketing tools available on the market in order to implement communication, public relations, advertising and promotion strategies,following the orientations and objectives of the business marketing plan.

College Canada’s Digital Marketing program trains individuals who can work for consulting firms, advertising agencies, commercial companies, associations, government, social organizations, art galleries, cultural organizations, etc.

The profile corresponds to the national occupational classification:

  • 1123 – Advertising, marketing and public relations professionals.

Job titles to which the graduates of this program can aim to work upon are:

  • Information officer;
  • Digital advertising consultant;
  • Digital content coordinator;
  • Web community manager;
  • Social media manager.

List of Courses

Subjects Hours
Digital Marketing and Career Opportunities 45h
Office Software 60h
Digital Content Integration 60h
Communication Plan for Social Media 90h
Leadership and Teamwork 45h
Copywriting and SEO 60h
Web analytics 60h
Social Media Listening Software 90h
Online Business Development 60h
Online Advertising Production Cost 45h
Search Engine Marketing (SEM) 60h
Online Public Relations Management 90h
Coordination of Audio and Video Production 45h
Online Community Management 60h
Customer Relationship Management (CRM) 60h
Automated Sales Funnel 90h
Digital Marketing Internship 285h

Please contact us to view Tuition Fees

ADMISSION REQUIREMENTS

By virtue of the provisions contained in Article 4 of College Education Regulations concerning the admission requirements, that it, the person who has a training deemed sufficient by the college and who meets one of the following conditions:
  1. The person interrupted her full-time studies or pursued full-time post-secondary studies for at least 2 consecutive sessions or 1 school year;
  2. The person is subject to an agreement concluded between the college and an employer or she benefits from a government program;
  3. The person interrupted her full-time studies during a semester and pursued full-time post-secondary studies during a semester;
  4. The person holds a Diploma of Professional Studies (DEP). College Canada Inc. recognizes as training deemed sufficient:
  5. a) a person holding a high school diploma, or the equivalent issued by a school board;
    or
    b) a person with extensive professional experience related to the area of the program specialization;
    or
    c) the person with relevant training related to the field of the program specialization.

Program-specific requirements: after successful completion of the mathematics course TS5, SN5 or 526.

REQUIRED DOCUMENTS

  • Complete admission form
  • Copy of diploma and official transcripts (English or French)
  • Resume (Curriculum vitae)
  • Professional certificate or work certificate (Optional)
  • Birth certificate
  • Copy of passport (international student)
  • Proof of address
  • 2 photos
  • Admission and registration fees: 250 $

LANGUAGES

All applicants to an Attestation of Collegial Studies (AEC) program must have sufficient oral and written skills in the program instruction language. The College may require that a candidate, whose mother tongue is neither French nor English, to take a standardized language test or a test prepared on site.

To be admitted to an AEC program in French, the minimum acceptable score at the Test de Français International (TFI) is 500.

To be admitted to an AEC program in English, the minimum score required at the International English Language Test System (IELTS) is 6.0. These results can be compared to other levels of standardized tests.

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