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Digital Marketing

The strategies, tools, and techniques used to promote
and advertise products or services online through
various digital channels  and websites.



This program teaches students how to use digital marketing channels to promote products and services and build brand awareness. Students learn how to develop and implement digital marketing strategies using tools such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click advertising.

The program covers topics such as market research, analytics, conversion optimization, and digital marketing metrics and includes practical experiences such as internships, projects, and portfolio development.

Program code NWY.20
Type of diploma Attestation of Collegial Studies (ACS
Program category 500 – Artistic techniques
Units to be completed for the diploma 41.66
Total duration 5 sessions
Total time to complete the diploma 1305 hours
Number of internships offered 1
Duration of internship 285 hours


About the program:

  • Full-time
  • Limited capacity
  • Offered at both campuses
  • Possibility of taking day, evening or weekend courses
  • This program is offered in English and French.
  • Mandatory internship in a company


Program objectives:

The objective of the Digital Marketing program is to train technicians capable of coordinating and integrating multimedia content on various digital platforms. They will have the skills required to do public relations management on social media, business development and the application of online marketing strategies.


Program Highlights:

This program allows graduates to learn internet communication and web community management. They will be able to improve a company’s electronic recognition, image and visibility.

Graduates of this program will be able to work in consulting firms, advertising agencies, commercial businesses, government, social organizations, art galleries, cultural organizations and any other business that wants to promote itself on the Web. sur le Web.

To learn more about the application process, please go to the admissions tab for more information.

Content Description:

The Digital Marketing program consists of 41.66 total units, spread over five semesters. During the course of the program, the student must complete 465 hours of theory and 840 hours of practical courses, for a total of 1,305 hours. In order to graduate, the student must complete all of the courses listed below:


List of required courses:


Course Code Course Name Duration (hours)
589-MN2-GC Digital Marketing and Career Options 45
589-BL1-GC Office Software 60
589-ICN-GC Digital Content Integration 60
589-CM1-GC Social Media Communication Plan 90
589-LT1-GC Leadership and Teamwork 60
589-RP1-GC Copywriting and SEO 60
589-WA1-GC Web Analytics 60
589-LM1-GC Social Media Monitoring Software 90
589-DL1-GC Online Business Development 60
589-PL1-GC Online advertising production costs 45
589-SEM-GC Search Engine Marketing (SEM) 60
589-GL1-GC Online Public Relations Management 90
589-CAV-GC Audio and Video Production Coordination 45
589-OCM-GC Online Community Management 60
589 -CRM-GC Customer Relationship Management (CRM) 60
589-ASF-GC Automated Sales Tunnel 90
589-DMI-GC Digital Marketing Internship 285
Total 1305

Accredited by the Ministry of Higher Education (MES), the college is recognized as a college-level technical institution - Permit 693550
Accredited by the Ministry of Education, Collège Canada inc. is recognized as a private educational institution at vocational training level - Permit 660500


Canada College Inc. is founded on the principles of academic excellence, professional support and student success. It accompanies its students in their process of development and integration into Quebec and Canadian society.


1231 Sainte Catherine W, Montreal, QC

1118 Sainte Catherine W, Montreal, QC

1001 Sherbrooke E, Montreal, QC

93 Greber, Gatineau, QC

250 King E, Sherbrooke City, QC


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