DIGITAL MARKETING
NWY.20
This program teaches students how to use digital marketing channels to promote products and services and build brand awareness. Students learn how to develop and implement digital marketing strategies using tools such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click advertising.
The program covers topics such as market research, analytics, conversion optimization, and digital marketing metrics and includes practical experiences such as internships, projects, and portfolio development.
| Program code | NWY.20 |
| Type of diploma | Attestation of Collegial Studies (ACS |
| Program category | 500 – Artistic techniques |
| Units to be completed for the diploma | 41.66 |
| Total duration | 5 sessions |
| Total time to complete the diploma | 1305 hours |
| Number of internships offered | 1 |
| Duration of internship | 285 hours |
About the program:
- Full-time
- Limited capacity
- Offered at both campuses
- This program is offered in English and French.
- Mandatory internship in a company
Program objectives:
The objective of the Digital Marketing program is to train technicians capable of coordinating and integrating multimedia content on various digital platforms. They will have the skills required to do public relations management on social media, business development and the application of online marketing strategies.
Program Highlights:
This program allows graduates to learn internet communication and web community management. They will be able to improve a company’s electronic recognition, image and visibility.
Graduates of this program will be able to work in consulting firms, advertising agencies, commercial businesses, government, social organizations, art galleries, cultural organizations and any other business that wants to promote itself on the Web. sur le Web.
To learn more about the application process, please go to the admissions tab for more information.
Content Description:
The Digital Marketing program consists of 41.66 total units, spread over five semesters. During the course of the program, the student must complete 465 hours of theory and 840 hours of practical courses, for a total of 1,305 hours. In order to graduate, the student must complete all of the courses listed below:
List of required courses:
| Course Code | Course Name | Duration (hours) |
|---|---|---|
| 589-MN2-GC | Digital Marketing and Career Options | 45 |
| 589-BL1-GC | Office Software | 60 |
| 589-ICN-GC | Digital Content Integration | 60 |
| 589-CM1-GC | Social Media Communication Plan | 90 |
| 589-LT1-GC | Leadership and Teamwork | 60 |
| 589-RP1-GC | Copywriting and SEO | 60 |
| 589-WA1-GC | Web Analytics | 60 |
| 589-LM1-GC | Social Media Monitoring Software | 90 |
| 589-DL1-GC | Online Business Development | 60 |
| 589-PL1-GC | Online advertising production costs | 45 |
| 589-SEM-GC | Search Engine Marketing (SEM) | 60 |
| 589-GL1-GC | Online Public Relations Management | 90 |
| 589-CAV-GC | Audio and Video Production Coordination | 45 |
| 589-OCM-GC | Online Community Management | 60 |
| 589 -CRM-GC | Customer Relationship Management (CRM) | 60 |
| 589-ASF-GC | Automated Sales Tunnel | 90 |
| 589-DMI-GC | Digital Marketing Internship | 285 |
| Total | 1305 | |
Accredited by the Ministry of Higher Education (MES), the college is recognized as a college-level technical institution - Permit 693550
Accredited by the Ministry of Education, Collège Canada inc. is recognized as a private educational institution at vocational training level - Permit 660500
ABOUT US
Canada College Inc. is founded on the principles of academic excellence, professional support and student success. It accompanies its students in their process of development and integration into Quebec and Canadian society.
QUICK LINKS
COLLEGE CAMPUS
1231 Sainte Catherine W, Montreal, QC
1118 Sainte Catherine W, Montreal, QC
1001 Sherbrooke E, Montreal, QC
93 Greber, Gatineau, QC
250 King E, Sherbrooke City, QC